Sofia Abello

Sofia Abello serves as the Brand Acquisition Associate Manager at Ayala Malls since October 2025. With prior experience as a Marketing Consultant at Every Nation, Sofia conducted market research and developed a targeted Marketing Fundraising Plan. Sofia has also held positions in Events and External Relations at The Estée Lauder Companies Inc., where responsibilities included planning PR activities for MAC Cosmetics and Bobbi Brown. As an Associate Digital Planner at In Circle, Sofia led influencer marketing campaigns and collaborated across various teams. Additional roles include Social Media management at Salcedo Market, Marketing & E-Commerce Assistant at Philux Inc., and internships at Shopee and Market Innovation Internationale Inc. Sofia holds a Bachelor of Science in Marketing Management from De La Salle University.