Wali K.

Wali K. is a seasoned entrepreneur and business leader with extensive experience in the digital marketing, sports, and entertainment sectors. As Co-Founder of Aylab.io and Gamifly.co, Wali is at the forefront of Web3 innovations, promoting decentralized user acquisition and mobile gaming for sports fans. Previously, as Head of Daraz Advertising Solutions, Wali successfully established the OTT Live & VOD business for high-profile sports events across multiple markets. Wali's professional journey includes founding Sports Connect, where partnerships with elite football clubs were formed, and serving as a Digital Strategy Consultant for the Prime Minister's Office in Pakistan, leading initiatives in digital payments and education during the COVID-19 pandemic. Wali's engineering background is complemented by an MBA from INSEAD and specialized courses in football marketing.