Martin Hook

Martin Hook is an accomplished professional with extensive experience in strategic markets, digitalisation, and financial management. Currently serving as the Managing Partner for Strategic Markets and Group Head of Digitalisation at Ayming since November 2011, Martin has driven significant growth in the USA, UK, and Germany, achieving over 1100% growth in the UK R&D Tax Credit market in recent years. Prior roles include Sales & Marketing Director at Achilles Group Limited and a series of finance management positions at Dell Corporation, IBM Global Services, and The Automobile Association. Martin holds the title of Fellow of CIMA and is a Chartered Management Accountant, having studied at Solent University.