Chip Coderre

Chip Coderre is an experienced marketing professional with a focus on regional strategies and brand management. Currently serving as the Director of Region Marketing at Ayr Wellness Inc. since June 2021, Coderre previously held the role of Director of Marketing, Advertising & PR for multiple brands, including Sanaía Applesauce and Cantera Negra Tequila, from January 2017 to June 2021. Prior experience includes serving as Account Director at Resource/Ammirati under IBM, where notable brands such as Labatt Blue and Cannondale Bikes were managed. Coderre's background includes positions at DeVry University as Region Marketing Director and MillerCoors as Field Marketing Manager, contributing to significant brands like Coors Light and Blue Moon. Coderre began the career as a Senior Account Manager at D'Arcy for Heineken USA/Global after obtaining a BA in Communications from Montclair State University.