Data Management and Analysis

The Data Management and Analysis team at AZ Direct AG specializes in organizing, maintaining, and interpreting vast datasets to enhance the efficiency and effectiveness of the company's data-driven cross-channel marketing strategies. By managing data from the AZ Data World and integrating it with client data, the team uncovers valuable customer insights, enabling targeted and personalized marketing campaigns across various channels. Their expertise is vital in identifying trends and patterns for both new customer acquisition and existing customer retention.