Azadea
Karen Baroud is a seasoned tax professional currently serving as the Group Head of Tax at Azadea Group since November 2020. Previously, Baroud held key positions including Tax and Trade Compliance Manager at Thales, and Indirect Tax Manager at Deloitte Middle East, specializing in VAT and customs advisory services across the GCC and wider Middle East. Prior experience at PwC involved advising on tax implications and restructuring processes, building relationships with local customs authorities, and contributing to various tax-related projects and studies. Baroud's earlier career includes roles at Credit Card Services Company, Federal Bank of Lebanon, and other institutions, along with a solid educational foundation in Economics from Saint Joseph University of Beirut.
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Azadea
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AZADEA Group is a premier lifestyle retail company that owns and operates more than 35+ leading international franchise concepts across the Middle East and Africa. With over 10,000 employees, dedicated offices in every market it operates, and world-class infrastructure, the company oversees more than 600 stores. Since its inception in 1978, the Group has developed a substantial network of retail stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates.