Samir Moussa is currently serving as the Chief Financial Officer at Azadea Group since April 2021. Prior to this role, they held various finance and strategy positions at PepsiCo for over two decades, including being the VP Finance and CFO for the Asia Business Unit. Before joining PepsiCo, they worked at Unilever as an Assistant Commercial Manager and at Ernst & Young as a Staff Auditor. Samir Moussa holds a Master of Business Administration (M.B.A.) from Northeastern University and a Bachelor of Business Administration (BBA) in Accounting and Finance.
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Azadea
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AZADEA Group is a premier lifestyle retail company that owns and operates more than 35+ leading international franchise concepts across the Middle East and Africa. With over 10,000 employees, dedicated offices in every market it operates, and world-class infrastructure, the company oversees more than 600 stores. Since its inception in 1978, the Group has developed a substantial network of retail stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates.