David Roberson

Founder & CEO at AZELLA Advisor

David Roberson has worked in the financial services industry since 2012. David began their career at DST Systems as a Senior UX Designer and Front-end Developer in 2012, and then moved to ER Marketing as an Interactive Art Director in 2011. In 2013, they took on a part-time role as Media Director at The Urban Scholastic Center, while also working as a Digital Marketing Manager at The Mutual Fund Store. In 2014, they became a Digital SEM/ASO & Product Manager at Smart401k, and in 2015, they joined Financial Engines as a Digital Marketing Manager (SEO Expert, UX & Analytics). In 2018, they moved to Edelman Financial Engines as an SEO & Webmaster Lead. In 2020, they founded the company Azella and became its Founder - CEO / CMO. Most recently, in 2021, they joined Adelante Thrift as a Board Member.

David Roberson graduated from Wyandotte High School in 2003, where they studied Cisco Network. David obtained a Yext Certified Professional certification from Yext in July 2017, and has a BrightEdge Certified Professional certification.

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Grain Valley, United States

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AZELLA Advisor

Complete brand and marketing automation platform for financial advisors.


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