Alessandra Sofia

Alessandra Sofia is a skilled Programmatic Key Account Manager at Azerion since November 2022, with a robust background in digital leadership and programmatic advertising. Previously, Alessandra held the position of Digital Leader at dentsu from December 2019 to October 2022, and before that, served as Supply & Programmatic Manager and Senior Programmatic Trader at Havas Media Group, where responsibilities included managing workflows, campaign optimization, and technical relationships with publishers and platforms. Earlier roles at Netaddiction and Avrage Media involved sales account management, campaign planning, and performance monitoring. Alessandra holds a degree in communication and society from Università degli Studi di Milano, earned between 2008 and 2013.