Chérifa Afiri currently serves as the Deputy General Manager and Head of Audio at Azerion France, where they focus on developing innovative omnichannel strategies across various media formats. With over 20 years of experience in digital and audio advertising, they previously held the role of Country Director at TargetSpot France, driving growth and crafting strategic initiatives in digital audio monetization. Chérifa has also worked at Lagardère Publicité, where they led significant projects in audiovisual distribution and press planning. They hold a Master of Business Administration (MBA) in E-Business from ESG.
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