Amanda Arruda is a skilled marketing and product analyst with extensive experience in e-commerce and digital marketing. Beginning as a Product Designer at Move Móvel, Amanda engaged in 3D project modeling, customer interaction, and social media management. Moving on to Wine.com.br as a Marketing Analyst, responsibilities included e-commerce management, KPI analysis, and UX project leadership. As a Digital Coordinator at Grand Cru, Amanda restructured the wine subscription service, significantly increased membership, and improved sales performance through strategic campaigns. Currently, at Azul Linhas Aéreas Brasileiras, Amanda focuses on strategic product management and interdepartmental collaboration. Amanda holds a Bachelor’s degree in Industrial Design from Centro Universitário Senac.
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