AZULU was born from the creative partnership of Croatian born, NYC raised 
Creative Director, Maya Memovic and her CEO and partner Alexander Srour.  
The Backstory:
After studying film directing and cinematography, Maya ventured into fashion design starting an eponymous label while also working as a designer at Stella McCartney, Catherine Malandrino and Ralph Lauren. It was in Ralph Lauren where she met her future husband and partner, Alex Srour.

Alex Srour, AZULUs CEO, is the second generation in the business. Founded by his parents, Salomon and Mary Isabel Srour, the enterprise was initially known as Salomon, a contemporary label with strong emphasis on classic linen resort wear.  Alex, after years of studying abroad and working for companies such as Ralph Lauren and Marc Ecko, moved back to Colombia, together with Maya, to help restructure and refresh Salomon.

The Salomon house morphed into what is now AZULU, a modern brand known for its feminine resort silhouettes with a Latin flair.

AZULU

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