Amr El Sheimy

Amr El Sheimy is a seasoned professional with extensive experience in communications, retail performance, and marketing. Currently serving as the Head of Communications & Retail Performance & Consumer Finance Growth at B.TECH since February 2012, Amr oversees the performance and profitability of diverse categories and spearheads impactful strategies to drive growth. Previous roles at B.TECH include Events, Cross Categories & BTL Marketing Manager and Events Marketing Manager, focusing on innovative marketing strategies and customer engagement. Amr's career began in production and advertising roles at various companies, including Mediterranean Com. and L'ArtedelCaffe. Academic credentials include a Bachelor of Commerce in Accounting from Cairo University and ongoing studies toward an MBA in Marketing at the Arab Academy for Science, Technology and Maritime Transport.