Omar Yasser

Omar Yasser is an experienced Category Manager specializing in Small Home Appliances, with a strong background in product strategy and procurement. They previously worked at B.TECH, managing the P&L for ULTRA private label, leading brand positioning efforts, and developing promotional strategies for various brands, including BRAUN and BABYLISS. Prior to B.TECH, Omar held procurement and inventory planning roles at Ace Hardware Corporation, enhancing supplier relationships and optimizing inventory systems. They hold a Master's degree in Management of International Trade Logistics and a Bachelor's degree in Business Administration.