Wael Enani

Wael Enani is a seasoned professional with extensive experience in retail and marketing management, currently serving as Core Format Senior Director and B•TECHx Format Director at B.TECH since August 2021. Enani has a proven track record in retail format concept development, store expansion, brand management, and consumer finance management. Prior experience includes roles as Commercial Vice President at Alessa Industries Co., where responsibilities encompassed marketing and supply chain management, and Marketing & Commercial Manager at Aljazierah Home Appliances, focusing on procurement and agency management. Additionally, Enani held marketing and business development positions at Dyrup A/S and Electrolux, with a strong emphasis on corporate marketing and brand management. Educational background includes a Master’s degree in Marketing from The American University in Cairo and a Bachelor’s degree in Business Administration from Cairo University.