Shane Redding is an accomplished professional with over 35 years of experience in B2B direct, digital, and data marketing. As the owner of Think Direct since 1997, Shane consults organizations to optimize their sales and marketing strategies, addressing challenges related to measurable marketing, team structuring, and growth in competitive markets. Shane serves as the Head Judge for the 2023 B2B Marketing Awards and as a Strategy and Evolution Expert for Propolis, the leading community for B2B marketers. Shane's previous roles include being a member of the DMA UK B2B council, a Senior Tutor at the Institute of Direct and Digital Marketing, and a governor at Bedford Girls' School. Education includes an MA in Geography from the University of Cambridge.
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