B2S
Cedrique Aardoom is an experienced professional in brand partnerships and account management, currently serving as Brand Partnerships Manager in the Food & Beverage sector at B2S since July 2023. Prior to this role, Cedrique enjoyed a notable career at Red Bull from June 2019 to July 2023, progressing from Senior Regional Account Manager, where responsibilities included managing a team and overseeing account management for retail and petrol sectors, to Regional Account Manager and various student roles that focused on market execution and brand visibility. Cedrique’s early experience includes positions in operations and brand management, and Cedrique holds a Master’s degree in Business & Economics with a focus on Marketing from Erasmus University Rotterdam.
B2S
B2S was founded in 2001 and is now one of the market leaders concerning dance events in The Netherlands. B2S attracts hundred thousands of visitors a year at events like Decibel outdoor, Supersized Kingsday Festival and Pussy lounge.