Boston Athletic Association
Alexander Marse is an accomplished marketing professional with extensive experience in brand marketing and communications. Currently serving as Manager, Digital at the Boston Athletic Association since February 2023, Alexander previously held the position of Senior Manager, Brand Marketing at TB12, where responsibilities included overseeing omni-channel marketing campaigns, managing content strategy, and collaborating with external agencies. Earlier roles included managerial positions at Boston College and the University of South Florida, focusing on marketing and communications for large departments. Alexander's early career includes positions at Florida State University and Duke University Athletics Association, where significant contributions included developing sponsorship programs and leading various marketing initiatives. Alexander holds an M.S. in Media and Branding from Western Kentucky University and a B.S. in Mass Communication from Virginia Commonwealth University.
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Boston Athletic Association
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of managing athletic events and promoting a healthy lifestyle through sports, especially running. While its signature event remains the Boston Marathon, the Boston Athletic Association manages a comprehensive, year-round schedule of events including the B.A.A. Half Marathon and the Boston Mayor's Cup.