Alicia Ray

Alicia Ray, MA, is an accomplished marketing professional with 15 years of expertise in marketing and product marketing. Currently serving as the Head of Strategy and Creative at BAAR since March 2025, Alicia leads strategy development, brand positioning, narrative crafting, and product launches while integrating AI for growth. Previously, as Sr. Director of Product Marketing at CBRE, Alicia spearheaded go-to-market strategies for tech products, enhancing client messaging and achieving business outcomes. Experience as Global Product Marketing Lead at Twitter involved operationalizing marketing strategies and managing a team, while earlier roles included driving product commercialization at FreeWheel and enabling sales at Xandr. Alicia’s educational background includes a Master of Arts in Interactive Media Arts from Long Island University and a Bachelor of Arts in Graphic Design and Studio Art from Florida State University.