Alex Breaden

CRM Lead at Babbel

Alex Breaden is a seasoned professional with significant experience in email marketing and customer relationship management. Currently serving as Senior CRM Manager and previously as Email Marketing Manager at Babbel since May 2019, Alex has a strong background in planning, testing, and executing promotional email campaigns, along with analyzing performance data to optimize strategies. Prior roles include Senior Email Marketing Associate & Copywriter at GreaterGood.com, where Alex honed skills in targeted messaging and campaign effectiveness, and Studio Coordinator at zulily, where process management and team collaboration were key. Alex holds a Bachelor of Arts in Political Science and Government and a Bachelor of Arts in English Language and Literature from the University of Washington.

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