Nicki Hoffman is a data-driven marketing leader with extensive experience in B2B SaaS growth and customer retention. They have held key positions at Tripadvisor, including Senior Marketing Manager for Restaurants, where they optimized cross-channel marketing programs and exceeded revenue goals. Additionally, Hoffman served as Senior Director of Marketing at Alignable, driving strategies for a network of 9 million small business owners. Currently, they are the Head of CRM at Babbel, applying their expertise to enhance customer engagement and product innovation. Hoffman holds a Bachelor of Arts in English and Philosophy from Northeastern University.
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