Oxana B. is a seasoned analytics professional currently serving as a Senior Analytics Engineer at Babbel since September 2020, previously functioning as a Data Analyst. Prior experience includes independent data analysis from March 2019 to August 2020 and a notable tenure at Spark44 from July 2014 to December 2017 as a Senior Analyst, supporting analytics for Jaguar Land Rover. Oxana has a strong background in building KPIs, managing live dashboards, analyzing various ad campaign performances, and consulting on data-driven insights. A history of working with diverse teams and tools such as Google Analytics, Tableau, and SQL highlights expertise in CRM analytics and data management. Educational qualifications include a Master’s in Marketing Analysis from Ghent University and a Bachelor’s in International Business from Reutlingen University.
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