Sara Cedell is currently the Head of Business Performance Management at Babbel, a position held since September 2025. Prior to this role, Sara accumulated extensive experience at Wayfair from February 2018 to August 2025, serving in various positions including Senior Analytics Manager, Analytics Manager, Senior Analyst, Data Analyst, and Master Thesis Student. Earlier career highlights include work as an Accounter at Brf Jagaren from April 2015 to April 2018 and serving as Board Secretary at Aktiespararna for one year. Sara also completed a summer internship as a System Developer at ABB in 2016 and held positions at Mattecentrum as Head of Operations and Business Developer from March 2012 to June 2013. Educationally, Sara holds a Bachelor of Science in Industrial Engineering and Management, specializing in Applied Mathematics, and a Master of Science in the same field with a focus on Optimization and System Theory, both from KTH Royal Institute of Technology.
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