Alexandre Rua currently serves as Responsable activation de marque at Babolat since April 2023, focusing on brand activation across multiple international markets and managing activities related to tennis, badminton, padel, and pickleball. Prior to this role, Alexandre worked at Boiron France as Responsable pôle marketing, leading a marketing team in the pharmacy sector from May 2022 to April 2023. Alexandre has experience as Global Brand Manager and Global Marketing Manager at Ipsen, specializing in oncology, rare diseases, and neuroscience from October 2020 to July 2022. Additionally, Alexandre contributed to marketing projects at Sanofi Pasteur from September 2019 to August 2020 and co-founded Lipopette Lyon from August 2018 to September 2019. Alexandre holds an MSc in Marketing from INSEEC and a Licence in Management des Equipes from iaelyon School of Management.
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