Astrid Soderlund is an experienced professional in digital operations and ecommerce, currently serving as the Chief Digital & Operating Officer at Babolicious since January 2025. Prior to this role, Soderlund worked as the Director of Ecommerce at Visionet Systems Inc. from April 2021 to January 2025. Earlier in the career, Soderlund held the position of Area Manager at Safilo Far East Ltd. and was the Managing Director at Pierre Limited from January 2007 to March 2011. Soderlund's educational background includes a degree from Lund University (2000 - 2004) and a brief study at NEOMA Business School in 2002.
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