Tjalling Simoons

Tjalling Simoons has extensive experience in brand management and marketing, currently serving as the Regional Brand Director for Bacardí rum in Europe since January 2017, where Tjalling also participates in the regional Marketing Leadership Team. Tjalling has previously held roles at Bacardi, including Regional Brand Director for Bombay Sapphire in Western Europe, Australia, and New Zealand, and Marketing Director for Germany and the Alps. Tjalling's earlier career includes positions as Brand Director for Danone, focusing on Activia in the DACH region, and various roles at Unilever, contributing to global brand development for Knorr. Tjalling holds a Master's Degree in Business Law from Erasmus University Rotterdam and is currently pursuing an Advanced Leadership Programme at the University of Miami.