Alexandre Dan

Alexandre Dan currently serves as VP of Marketing, Acquisition and Engagement at Back Market, leading customer acquisition and engagement across 20 countries with a focus on performance marketing and improving marketing spend efficiency. Prior to this role, Alexandre Dan held various positions at Amazon, including Marketing Director for Acquisition and Engagement, where work centered on digital advertising and customer lifecycle marketing. Alexandre Dan's experience also includes senior roles in mobile shopping and customer engagement at Amazon, along with a background in consulting at McKinsey & Company, where strategic and operational engagements were completed in high tech and retail industries. Earlier in career, Alexandre Dan worked at Orange as a Product Manager, overseeing B2C marketing strategies, and began with a role at Analysys Consulting as a Business Analyst. Educational qualifications include an MBA from INSEAD and an MSc in Telecoms and Economics from Télécom Paris.