John Goodwin

John Goodwin is a creative leader and storyteller with over twenty-five years of experience in brand strategy and digital marketing. Currently, they serve as the VP Global Brand at Back Market, where they drive innovative brand initiatives. Previously, John held key positions such as Global Brand & Digital Creative Director at Patagonia and Interim VP Brand Marketing at Klaviyo. They began their career as an Interface Designer at the National Center for Supercomputing Applications and have since contributed their expertise at various renowned companies, including Razorfish and OgilvyOne. John earned a BFA in Graphic Design from the University of Illinois at Urbana-Champaign.