Adnane Senhaji is a Sales Director at Backbase, specializing in FinTech and digital banking solutions in North West Africa. With over 15 years of experience in consultative selling, Adnane has previously held key roles at Worldline Global and Mastercard, where accomplishments included leading global business plans and promoting cashless payment solutions. Adnane is driven by solving client challenges through collaboration and has a strong educational background with a Bachelor's degree from Université Paris Sud and a Master's degree from Ecole nationale supérieure de l'Electronique et de ses Applications.
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