Amal Farah

Amal Farah is a seasoned marketing professional with extensive experience in field marketing and strategic roles across various companies. Currently serving as the Senior Director of Global Field Marketing at Backbase since February 2022, Amal has held multiple leadership positions within the organization, including Marketing Director for CEEMEA & ANZ and Head of Marketing for CEEMEA. Prior to Backbase, Amal was the Marketing Manager at NXN-Now ZainTech, where responsibilities included developing integrated marketing strategies and executing go-to-market campaigns. Earlier experience includes roles at CNS, where marketing and channel activities for ICT solutions were managed, and at International Turnkey Systems, focusing on financial solutions marketing and product management. Amal began a career in telecommunications at LibanCell S.A.L, managing customer inquiries and sales.