Begum Ozgur is a Demand Generation Manager at Backbase, leveraging expertise gained from previous roles as a Digital Marketing Specialist at both Escalate Digital Marketing and Mobitek Marketing Group. With extensive experience in managing and optimizing digital campaigns across platforms like Google Ads and Facebook Business, Begum excels in analyzing online campaign performance using Google Analytics and Data Studio. A Master's degree in Digital Marketing & Analytics from Technological University Dublin complements a solid educational foundation from Bahcesehir University and Berlin International University of Applied Sciences. Prior experiences at Unilever and TNT contributed to valuable insights in marketing strategies and customer engagement.
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