Elizabeth Chai

Elizabeth Chai is an accomplished professional in user research and digital strategy, currently serving as User Research Manager at Backbase since July 2021, following a role as Senior Digital Strategy Consultant focusing on customer experience and innovation. Previous experience includes Senior Key Client Success Manager at BYBORRE and Account Director at AKQA, where significant accounts included Amazon Prime Video and Ab InBev brands. Elizabeth has also held positions at VaynerMedia, Havas London, Pebble Studios, Leo Burnett Group UK, Team News, Dubsmash, and Oddfellows Dentsu, demonstrating a strong background in account management and marketing. Educational qualifications feature a Bachelor of Business in Advertising and Promotions from the University of Technology Sydney and degrees in Strategic Planning Principles and Account Management from Adschool – The Communications Council.