Erica Cuna

Erica Cuna currently serves as the Field Marketing Manager at Backbase, overseeing field marketing efforts, including account-based marketing, demand generation, and event management for the Africa region since May 2024. Prior to this role, Erica held positions as a Senior Campaign Specialist at FTI Consulting and Marketing Manager for South Africa at Temenos. Experience also includes serving as Senior Marketing Executive and Marketing Executive for Africa at Thomson Reuters, where responsibilities encompassed marketing strategies for various sectors across the continent. Educational qualifications include a Masters in Strategic Marketing from the University of Wiwatersrand and a Bcom (Hons) in Marketing Management from the University of Pretoria, complemented by a Digital Marketing Online Shortcourse from the University of Cape Town and coursework at Harvard Business School Online.