Heena Patel

Heena Patel is a highly experienced professional with a strong background in business analysis and digital marketing. Currently serving as a Principal Business Analyst at Backbase since May 2022, Heena previously held the position of Sr. Business Analyst. Heena's career includes roles at Quardev, Inc. as a Marketing Operations Analyst and as the Consultant and Founder of Pixelir, where efforts focused on promoting small and medium-sized businesses through custom websites and digital marketing strategies. Additional experience spans multiple roles as a Business Analyst at AMP and Cash Services Australia, and as a Consultant at EQUIBT Group. A background in programming and application development was established as a Programmer Analyst at Cognizant Technology Solutions. Heena holds a Master's degree in Information Systems Management from Swinburne University of Technology and a Bachelor's degree in Electronics and Telecommunication from Doctor Babasaheb Ambedkar Marathwada University, along with a Digital Marketing Nanodegree from Udacity. Certifications include Sun Certified Java Professional and Sun Certified Web Component Developer.