Heidi Custers is an accomplished professional with extensive experience in digital transformation and strategic sales initiatives. Currently serving as the Global Strategy & Transformation Director at Backbase since February 2021, Heidi leads strategic sales transformation projects and designs operating models to align organizational goals. Previous roles include Digital Transformation Director at Backbase, Digital Transformation Strategy Lead at Deloitte Digital, and Managing Director of Dali Systems at 42Engines. Heidi has also played significant leadership roles, such as Chairperson of Umonya Girls, focusing on empowering young women in technology, and held various positions in marketing and client services at Quirk and Standard Bank. Educational qualifications include a CGMA in Accounting and Business/Management and a Marketing Management Diploma.
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