Jeroen van Rooy is an experienced executive leader with 28 years in the IT and software industry, having spent 18 years at Oracle and 9 years at Salesforce. They played a pivotal role in Salesforce’s growth in the Netherlands, expanding the workforce from 25 to nearly 1,000 employees, and established the Public Sector & Healthcare business for both Oracle and Salesforce in the Benelux. Currently, Jeroen leads the Europe North West region at Backbase, where they drive growth across retail, business, and private banking sectors. Known for exceeding targets and building high-performing teams, they have a robust track record in managing strategic accounts and executing successful sales strategies.
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