Joey Bachstein is a seasoned sales leader with extensive experience in the financial services sector. Currently serving as Regional Sales Director at Backbase since February 2023, Joey leads a team of enterprise sales professionals focused on major clients in the Southeast US, overseeing strategy and revenue outcomes. Prior to this role, Joey was Regional Vice President at Salesforce, promoting client solutions in the financial service vertical, and National Accounts Manager at Salesforce, where responsibilities included managing over $10M in annual revenue. Joey's tenure at IBM spanned from 2000 to January 2018, culminating as Director of Southeast Sales for IBM SaaS and Software, where strategic partnerships generated over $50M in new revenue. Joey holds a Bachelor of Arts from Duke University.
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