Jon Van Zytveld is a Senior Content Marketing Manager at Backbase, leading the Thought Leadership Program and the "Banking Reinvented" podcast since July 2021. Previous roles include Copywriter at Pure Origin Coffee and Magnum Coffee Roastery, where responsibilities focused on SEO-driven website content and social media branding. Jon also served as a Copyeditor for MAKER MAGAZINE and as a Copywriter for Coolenator, emphasizing SEO techniques. Early experience includes managing staff as a Floor Manager at Coco's Outback and providing regional sports coverage as a Sports Reporter for MLive Media Group. Jon holds a Master of Arts in Literary Studies from Vrije Universiteit Amsterdam and a Bachelor's Degree in English Language and Literature from Grand Valley State University.
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