Juan B. is an experienced Principal UX Designer at Backbase, with a strong background in user experience and industrial design. With roles spanning from Lead UI/UX Designer at SmartBell, focusing on the dairy industry in Mexico, to UX Designer positions at American Express and GFT Group, Juan has developed expertise in creating user-centric solutions. Previous experience includes ownership of Guru Design Lab S.C., emphasizing product development and brand management, and partnering in business development at Auden, where team growth was a key achievement. Juan holds a Bachelor's degree in Design and Applied Arts from Universidad de Guadalajara and has completed advanced training in negotiation and digital design from prestigious institutions, including Harvard University and Wizeline Academy.
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