Karima van der Wurff

Karima van der Wurff is an experienced marketing and brand management professional currently serving as Brand Manager and Creative Studio Planner at Backbase since May 2022. Prior experience includes roles as Sales Marketing Officer at Gappless, where responsibilities involved developing key accounts and launching go-to-market strategies, and as New Business & Key Account Representative at Prostream by Pro4all, focusing on partnerships with software companies. Additional roles encompassed Senior Program Manager overseeing a Social Selling Program, Sales Executive ensuring customer adoption and relationship building, and Financial & HR Manager managing administrative and human resources tasks. Karima's earlier career includes positions in financial administration, marketing, and sales at various companies, culminating in a robust background in marketing strategy and client relations, supported by a Bachelor's degree in Marketing, Communication & Media from Amsterdam University of Applied Sciences.