Lars Korteweg

Lars Korteweg is a seasoned professional dedicated to empowering banks to achieve growth through innovative marketing strategies and AI technology. Currently, as a Senior Field Marketing Manager at Backbase, Lars focuses on uniting marketing and sales through targeted campaigns. Lars has previously held various roles, including Project Manager Marketing at Innovam and Business Growth Consultant at Webs, where they developed leadership and project management skills while driving client success. Lars holds a Master of Science in Business Administration from the University of Amsterdam and has participated in multiple leadership and development programs throughout their career.