Matti Hicks is a seasoned Senior UX Researcher and Design Consultant with extensive experience in leading user experience initiatives within the financial and educational sectors. Currently at Backbase, Matti spearheads global projects for Retail Banking and Wealth while mentoring designers and managing a team of UX researchers. Prior positions include driving significant research efforts at Credit Suisse, which generated substantial revenue and enhanced company strategy, as well as a UX design role at EF Education First where Matti developed a new digital model for language trip products. Earlier experience includes influential roles at Novartis, the World Health Organization, and the University of Washington, complemented by a robust educational background in Informatics and the Comparative History of Ideas from the University of Washington.
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