Melanie Morris

Melanie Morris is an accomplished marketing professional with extensive experience in strategic marketing leadership across various industries. Currently serving as the Senior Director of Marketing for North America at Backbase, Melanie drives the go-to-market strategy for the enterprise segment and champions account-based marketing practices. Previously, as Director of Marketing at Avalara, Melanie spearheaded a successful go-to-market strategy, resulting in a 15% increase in prospect pipeline growth. As Head of Global Marketing Development at Stripe, Melanie established data-driven marketing initiatives to support organizational growth, and during tenure at T-Mobile, managed demand generation and channel marketing efforts that significantly improved customer lifetime value. Early career responsibilities at Microsoft included enhancing global brand visibility and customer retention through data-driven strategies. Melanie holds a Bachelor of Arts in Business, Management, and Marketing from the UW Foster School of Business.