Sam Hartrey is a seasoned product management professional with extensive experience in driving digital product strategy and customer-centric solutions across various industries. Currently serving as Group Product Manager at Backbase since January 2022, Sam leads cross-discipline teams in product vision and execution, prioritization, and customer engagement. Previous roles include Group Proposition Manager at Hodge Bank, where strategic development and implementation of propositions supported business growth, and Proposition Manager at Principality Building Society, focusing on differentiated product offerings to enhance revenue. Sam's educational background includes a Diploma in Professional Marketing from The Chartered Institute of Marketing and a Diploma in Accounting from the Association of Accounting Technicians.
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