Sana A. is an experienced Experience Designer at Backbase since April 2023, focusing on delivering innovative banking solutions and establishing RTL design guidelines for Arabic interfaces. Previous roles include UX Instructional Assistant at General Assembly Middle East, Branding and UI Designer at The Family Office Company BSC (c), and Lead Designer at White Nights Consultancy, where Sana initiated data-driven campaigns and designed user-friendly wealth management tools. With a rich background in graphic design, including positions at Seven Brands Ltd and Gulf One Capital BSC (c), Sana has developed comprehensive communication strategies and branding projects. Educational qualifications include a Master's in Design Management from Royal University for Women and a UX design certificate from General Assembly, among others.
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