Yashita Arora is an accomplished marketing professional with extensive experience in product marketing and strategic initiatives across various industries. Currently serving as a [Fractional] Director of Global Content Marketing at Backbase since April 2022, Yashita has held multiple leadership roles focusing on business strategy, positioning, and demand generation. Prior experience includes significant contributions as a Product Marketing Manager at CLEVR, Marketing Director at IMAGEM NL, and various marketing leadership positions within Hexagon Safety, Infrastructure & Geospatial, ValueLabs, and Cyient. Yashita's educational background includes advanced training in Business Strategy from INSEAD and postgraduate studies from Jadavpur University, complemented by a Bachelor of Science from the University of Calcutta.
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