Yushuo C.

Yushuo C. is a Digital Web Specialist at Backbase since October 2023, with prior experience as a Brand Positioning Marketing Intern at ColorBase from December 2022 to August 2023. At ColorBase, Yushuo was responsible for measuring marketing plan performance, analyzing competitor activities, conducting market research, and managing website content, achieving significant increases in website traffic and LinkedIn engagement. Previous roles include New Media Operation Intern at Onedot株式会社, Marketing Intern at Montres Breguet, and Digital Marketing Intern at MullenLowe Group China, where Yushuo developed expertise in digital marketing, content creation, data analysis, and CRM operations. Yushuo holds a Master’s degree in Media Studies from Erasmus University Rotterdam and a Bachelor’s degree in Advertising from Shanghai University.