Kari Rivas

Kari Rivas is a highly experienced professional in product marketing and market research. Kari has worked at companies like Backblaze, Asure Software, McGraw-Hill, Houghton Mifflin Harcourt in various roles, from Product Marketing Manager to Senior Product Marketing Manager. Kari has a Master of Business Administration in Marketing from St. Edward's University and a Bachelor of Arts in Business/Corporate Communications from the University of Pittsburgh. Kari's expertise includes driving new product launches, go-to-market strategies, sales team training, integrated campaigns, market research, competitive analysis, and marketing communications development.