BACKBONE

Diego Anders is an experienced sales professional currently serving as Team Lead Sales Switzerland at BACKBONE since January 2022, where responsibilities include managing the Swiss Account Executive Team, developing sales strategies, and mentoring team members. Previous experience includes roles as an Account Executive at BACKBONE, Sales Manager at innotrixx ag, and Sales Manager Hospitality at Oracle, where sales targets were consistently met through effective territory coverage and pipeline management. Additional positions held include Sales & Product Manager at AVIAREPS Switzerland and Sales Manager at Kuoni, where marketing planning and direct sales initiatives were key focus areas. Diego Anders holds a CAS in E-Commerce & Online Marketing from the University of Applied Sciences and Arts Northwestern Switzerland.

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