Andrew Connor

Andrew Connor is the founder and Principal Recruiter at Backbone Talent, a recruiting agency focused on simplifying the hiring process and building culturally aligned teams. With 15 years of experience in marketing, creative, and eCommerce at leading brands such as Adidas, Reebok, and STIHL, Andrew has a keen understanding of the challenges in identifying the right talent. Previously, roles included Director of Brand Marketing at 5.11 Tactical and Brand Strategist at Born Primitive, where Andrew led cross-functional teams to optimize growth strategies. Currently pursuing a Bachelor of Business Administration at North Carolina State University, Andrew emphasizes strategic alignment in recruiting to enhance team performance.